Information checkedInformation unaudited Information geprüft Information ungeprüft Living one LLB: New visual appearance for one of the most trustworthy banks in the world
On 15 September, LLB presented its new uniform visual appearance to its employees. In future all the Group companies will operate under the uniform “LLB” brand. At the “Living one LLB” event in Schaan, LLB staff were able to get to know the new brand for the first time.
There was a palpable air of excitment a few minutes before the event commenced. What does the new logo look like, whatʼs the purpose of the rebranding campaign and what will change with LLBʼs visual image? The answers to all these questions and many others relating to the new brand identity were provided by Gabriel Brenna, Natalie Flatz and Michaela Alt at the SAL building in Schaan. The presentation of the new brand for LLBʼs growth strategy, the presentation of the logo and a preview of its imminent implementation were streamed live to our colleagues at LLB Schweiz and LLB Österreich in Rapperswil and Vienna.
The highlight of the 30-minute new brand presentation was an LED light show by “The Blackouts” dance group.
An enthusiastic Gabriel Brenna personally explained the modern attributes of the new brand and linked these to the brand promise to clients: LLB is and will continue to be their partner for values-based banking.
During the event, Michaela Alt gathered the first reactions of employees to the new logo and brand identity live in the audience. In addition, the Head of Group Marketing showed exactly how “New LLB” is to be publicised.
Another highlight of the evening was the prize draw for the brand challenge, which took place in the run up to the main event. Our congratulations go to Johanna Polsterer-Skocek and we hope you enjoy the gala dinner with LLB brand ambassador Sven Wassmer and the nightʼs stay at the Grand Resort Hotel in Bad Ragaz.
Here are a selection of the best photos at the presentation of the LLB logo in Schaan:
Here are a selection of the best photos at the presentation of the LLB logo in Rapperswil:
