Information checkedInformation unaudited Information geprüft Information ungeprüft Change of perspective with an impact
How fresh perspectives strengthen our brand – and what Robert Löw has in common with Olympic champions, actresses, and star conductors.
Changing perspectives to see more – when better than during the merger of two banks? This was precisely the guiding idea behind the development of a large-scale advertising campaign. Prominent figures from sport, art, and culture met with Robert Löw, Chairman of the Board of Management of LLB Österreich. The result? A fascinating exchange between worlds that seem to have little in common at first glance – and are all the more inspiring because of it.
Campaign at the right time
As part of the merger with the former ZKB Österreich, our brand is now receiving a significant boost in the public eye. The digital campaign was developed jointly by the marketing teams of LLB and the former ZKB in Liechtenstein and Austria – in close collaboration with an agency that prevailed over five competitors.
At the heart of the campaign is the video format Perspective Shift. In it, well-known personalities meet Robert Löw and explore key concepts – such as risk, portfolio, or performance – from entirely new perspectives.
Three perspectives, three strong voices
Valentin Bontus about risk
What does risk mean – at work and in everyday life? What role do gut instinct, structure, and responsibility play? Valentin Bontus, a rising star in kitesurfing, won gold in Formula Kite at the 2024 Olympic Games in Paris. As a young athlete, he brings fresh insights – about the kinds of decisions that can mean the difference between success and failure.
Patricia Aulitzky about portfolio
What is a portfolio – in the financial market and in acting? Is a repertoire a reflection of market value, or of personal development? Patricia Aulitzky is one of the most recognisable faces in the German-speaking acting scene. The Austrian actress feels at home on stage, on the big screen, and on television.
Franz Welser-Möst about performance
What does performance mean – in the concert hall and in banking? Is discipline and preparation everything, or does it also take intuition? Franz Welser-Möst is an internationally renowned Austrian conductor. With a keen sense for structure and emotion, he has shaped the classical music scene and secured his place among the global elite of classical music.
Now live – and ready to discover
The first episode has been online since 25 August – and the response is already noticeable. The full-length versions of the videos are available on a dedicated landing page.
Short excerpts are being used as ads to boost reach on social media, YouTube, Amazon Prime Video, and other digital platforms. The campaign is supported by our ongoing image ads – ensuring strong public visibility. It's worth a click.