Information checkedInformation unaudited Information geprüft Information ungeprüft Faces that make an impact – how our LLB Influencers bring banking to life

They post. They inspire. They strengthen our image. Our LLB Influencers – known as COINS – offer insights into their work, share their knowledge, and highlight what makes us unique as a bank: our expertise, our values, and our personality. Why is this so important? And how can you support them? Find out here.

By Cordin Camenzind

Perhaps you've asked yourself: What exactly does this term mean? Whether on LinkedIn or in personal conversations, more and more colleagues are making visible what they stand for and what they do. They talk about what moves them, what drives them, and what matters to them. And not in the name of communication or marketing, but out of personal conviction – as people who live banking with values. We call these employees our LLB Influencers.

"People follow people – not logos."

They bring to life what our bank is all about – from their perspective, in their own words, and in their own voice. They give banking a face. They show how we are shaping the future together – with first-hand stories.

How this looks in practice

Wolfgang Mair – Gold and a big media moment

Wolfgang Mair, Head of Digital Business Models, explained on LinkedIn how easy it is to buy gold via the willbe app – securely, digitally, and stored with us.

The result? A big hit. The Handelsblatt picked up the topic.

LLB introduces gold purchase with storage in Liechtenstein for digital clients

The article created strong momentum for willbe – and for our visibility in Germany. Because Wolfgang was visible: as someone who not only knows how gold and the app work, but also stands behind them.

René Zwicky – Leadership with impact

How do you show leadership that resonates? René Zwicky, CEO of LLB Schweiz, found a very personal way: With a LinkedIn post welcoming the new Chairman of the Board of Directors, he sent a strong signal.

The signal was well received. Clients, partners, and employees were able to see how we live leadership at LLB Schweiz – with appreciation and on equal footing.

René visibly positions himself as CEO of LLB Switzerland, whether in direct customer business or in the growth markets of private banking and corporate banking. His contributions provide insights into his world. How do we live customer proximity? How and where do we offer added value to our customers? What strategy does LLB Switzerland pursue? What values do we embody at LLB Switzerland? The focus is always on people and dialogue with them. Translated with DeepL.com (free version)

Markets and new perspectives

When Bernhard Schmitt talks about markets, many people listen – and read along. The investment expert at LLB gets to the heart of complex issues clearly and concisely.

His assessments are popular far beyond LinkedIn. Media outlets and editorial teams also pick them up, including Focus Money, for example, where his analyses reach a wide audience.

With his behind-the-scenes view of the financial world, Bernhard inspires columns and articles. He makes markets tangible and shows that expertise has an impact when communicated honestly,  clearly and without technical jargon.

When bankers become influencers – and still remain credible.

Sometimes it's just one sentence that sticks. In the case of Thomas Henk, Branch Manager for Germany, there are several. In his LinkedIn posts, he talks about asset protection, security and stability, and about why trust is more than just a promise.

He opens our eyes to topics that are easily overlooked in everyday life. For example, he makes it clear that diversification should not only apply to asset classes and currencies, but must also be considered across jurisdictions. Or why cross-generational solutions are more in demand today than ever before.

Thomas's contributions are not advertising. They are invitations – to reflect, to ask questions, and to engage in conversation. And it is precisely this that leads to new contacts, new opportunities, and new relationships. Each contribution is a piece of the mosaic; together, they create a picture that brings our bank to life.

And that's exactly what it's all about: not advertising, but genuine added value. Visibility for content that matters.

What you can contribute

Reach doesn't happen on its own. It grows when we support one another – when we show that we belong together and stand behind our colleagues. One click can make a difference – a reaction, even more.

The more we do together, the greater the impact. Because in the end, it's the people who make our bank special. And every single reaction is a sign of appreciation – and a small step towards greater visibility.