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Information checkedInformation unaudited Information geprüft Information ungeprüft The importance of Germany to our growth strategy

Growth is a cornerstone of our strategy, and our Germany initiative plays a crucial role. So, what's been happening in Germany?

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Our team at the opening in Europe's largest private banking market

By Elena Betz

Germany is central to our growth strategy. As Europe's largest private banking market, it offers enormous potential that we are committed to consistently tapping into. With the rising demand from German clients, establishing a local presence became a top priority. In Germany, one of LLB's key core markets, our goal is to provide comprehensive, cross-generational wealth management through one of the world's safest banks. The establishment and opening of the Liechtensteinische Landesbank AG branch in Germany represents a significant milestone for LLB.

Voices from the Germany team

How have the newest members of our LLB family experienced the ACT-26 strategy over the past six months? We asked them, and their insights were inspiring:

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Susanne Schütz – Assistant, Munich

“At LLB in Germany, our goal is to provide clients with the best possible advice and support for optimal wealth accumulation. The new locations in Germany are a crucial part of ACT-26, enabling us to harness synergies and accelerate the growth of the LLB Group by increasing efficiency."

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Michael Fischer – Senior Relationship Manager, Munich

“We deeply appreciate the dedication of our colleagues who made the establishment of the German branch a reality. Leveraging our strong network and sustainable presence, we are committed to driving the Group's growth. By upholding our culture of trust and integrity, we are transforming how clients perceive their banking relationship with us. In Munich, we actively embody these values, fostering a productive and trusting work environment that will have a lasting impact – well beyond 2026."

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Johannes Oligschläger – Senior Relationship Manager, Düsseldorf

“LLB has taken a significant step as part of the ACT-26 strategy by establishing a local presence in the German market. The positive response from clients and business partners to LLB and Liechtenstein since our launch in January underscores and validates this decision, and it brings me great joy. It's a pleasure to be a part of this journey."

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Francesca Thomalla – Assistant, Düsseldorf

“LLB has taken a significant step as part of the ACT-26 strategy by establishing a local presence in the German market. The positive response from clients and business partners to LLB and Liechtenstein since our launch in January underscores and validates this decision, and it brings me great joy. It's a pleasure to be a part of this journey."

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Jannik Poch – Assistant, Frankfurt

“I'm thrilled to be part of the LLB Germany team and to contribute to the transformation of the bank. Suggestions and ideas for improving our processes are not only welcomed but actively encouraged and implemented – regardless of one's position."

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Jan-Robert Bachmann – Deputy Director, Frankfurt

“It's a great honour for us, and for me personally, to be part of the LLB launch team in Germany. This role carries significant responsibility, but also a great opportunity to shape the location. As part of the core element of growth, we contribute directly to achieving the bank's overarching goals. We're also involved in the successful, nationwide establishment of the LLB brand in Germany, having a direct, relevant, and measurable impact on LLB's client growth. Our mission is to bring the LLB culture to Germany."

The next 2.5 years of ACT-26

The vision for the coming years is clear: growth. Alongside LLB's other core markets, Germany is expected to significantly contribute to the increase in business volume. Our focus is on raising awareness of the LLB brand in Germany and converting interest into long-term client relationships. Through targeted events and client acquisitions, we aim to demonstrate the opportunities LLB offers to German clients and build enduring partnerships. The challenge now is to maintain our successful trajectory and make the remaining years of the ACT-26 strategy a resounding success.